Television Goes Digital (The Economics of Information, Communication and Entertainment)
SuperJump17 wrote an interesting post today on
Here’s a quick excerpt
h2Television Goes Digital (The Economics of Information, Communication and Entertainment) Review/h2br /p align=’center’a href=’http://www.amazon.com/Television-Economics-Information-Communication-Entertainment/dp/038779977X?tag=blogmagic03-20′img src=”http://ecx.images-amazon.com/images/I/31dIKgtJIvL._SL500_.jpg” border=’0′/abr/pbr /h2Television Goes Digital (The Economics of Information, Communication and Entertainment) Feature/h2br /br /h2Television Goes Digital (The Economics of Information, Communication and Entertainment) Overview/h2br /Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today’s digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer’s interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV [...]
Read the rest of this great post here
