Promotion “Above the Line” and “Below the Line”
SuperJump17 wrote an interesting post today on
Here’s a quick excerpt
p Promotion can be approximated to be classified as quot;above the linequot; and quot;below the linequot; promotion. The advertising carried out through mass media like television, radio, newspapers, etc., is above the line promotion. /pp The terms#39; below-the-line quot;promotion or communications, refers to forms of non-media communication, even b non-media advertising./b Below-the-line activities are becoming increasingly important in the communications mix of many companies, not just the involvedFMCG products, but also for industrial goods. /pp Some of the ways in which companies do BTL (below the line) promotions of exhibitions, sponsorship, public relations and promotional give as freebies with goods, trade discounts to dealers and customers, reduced offers given to products so that the coupons can be redeemed later etc. /pp Below The Line SALES /pp Below the line sales promotions are short-term incentives, is aimed primarily at consumers.Achieve more with the increasing pressure on the marketing team aims to [...]
Read the rest of this great post here
