Advertising 101 - How to Create Better Ads
SuperJump17 wrote an interesting post today on
Here’s a quick excerpt
p INTRODUCTION /pp b quot;Advertising/b is a science, not artquot; /pp b Definition:/b The word b advertising/b is from the Latin root of ad: ad (to) vertere (turn), which is called to attention. To win means to describe: quot;to praise or public, promote the rule for the sale.quot; /pp b Advertising/b is a special form of communication is to persuade consumers to respond in a positive way about a product, service or an idea. In Washington, DC, home to manyNon-profit organizations lobbying it means to persuade or to change views. /pp In other words, the goal of b advertising/b is to influence people: br/pp buy something br/pp to think well of something, br/pp ask them to take a certain action. /pp Contrary to popular opinion, b advertising/b is a testable, provable science, not art. Effective b advertising/b is based on a few simple strategic formulas. Done well, b advertising/b may [...]
Read the rest of this great post here
