Exploiting Niche Markets
There are two basic approaches to advertising or lead … Shotgun approach … or the rifle approach. There is only one way for exploiting niche markets … Approach of the shotgun. Carefully select the niche markets and delivers a message directly to this audience, which begins with the actual use of the advantages of direct marketing.
First, the definition of a “niche” market. I define it as: “The homogeneous market in which the members of the group have the same lifestyle or properties that … those who have an excellent prospect for the development of a successful business.
An example is on the market of well-being *:
IDENTIFICATION OF THE FITNESS FOR MARKETS niche markets …
Some niches are obvious:
Chiropractor
Physicians, nurses
Health Food Stores
Fitness Center
Spas, health retreats
Acupuncturists, massage therapists, etc.
Veterinary clinic for pets, pet, lovers of Health
Etc..
AMERICAN LIFE AND DEMOGRAPHIC related markets …
Seniors and Baby Boomers
The patients of certain diseases … Cancer, diabetes, arthritis, ADD, Lupus, etc. (Remember, we are able to ask questions.)
Pre-Natal, pregnant women, infants, children
And Athletes
Health & Fitness Buyers
Etc.. etc.
OBJECTIVES OF THE PRESERVATION niche …
Regardless of how you get the marketing niche with your message … Print advertising, radio, direct mail, e-mail marketing, etc. … We must recognize that resources can be the path of the message to find and exploiting niche markets.
The first place to … and a mere qualifier when you create a niche in the first place … is looking for magazines and other print media (newsletters), which is specifically for this market is — and targeted mailing lists (email or e-mail), print advertising (magazines, newsletters, newspapers, magazines, etc.) to create a profitable niche.
Where are these resources? The easiest and fastest way to your favorite search engine on the Internet, almost identity of the recipient. For example, use the professional niche of chiropractors:
Google search for “chiropractic magazines” will give us a link … http://www.chiro.org/LINKS/journal.shtml … which in turn is a series of publications that show promise:
Chiropractic Economics
DC Products Review
Dynamic Chiropractic
Today, the chiropractic
After the Commission adopted a series of publications, the niche market, the next step on each publication and a press kit “in the advertising department. The publications ad department will be a copy of the publication, advertising and other marketing materials extolling the benefits of advertising.
The choice of media …
Study on the content of the media kit carefully. Especially the ads that appear as a competitor for their product. If you are lucky to live near a large public library or university is a trick by many advertisers … Go to the library and see whether there is an old issue of the journal in question. Back at least one or two years. If you use the same advertisement in previous publications may be that the publication is to provide an advantage for your advertising. Not sure … but it is a good indicator.
So, do not be afraid to set the phone and call a poster or two, and ask you to delete the message. Direct competitors are reluctant to talk about this … Competitors, but usually do not answer with good information.
Note the difference between “practice” and “readers”. Only your advertising decisions on the basis of the movement. There are a number of readers who like to inflate the publications on the importance and size of the audience. The only real measure is worthy of “verified circulation”.
TEST …
Only a niche publication of evidence at a time, unless you have very sophisticated ad tracking available. If the niche is not limited to the offer in a publication … It is a good possibility that all other publications that deal with this problem. Refine your offers … groped again and the same publication. If you are unable for the second time with another job … Then you must go to a different niche.
Mailing list …
Make sure that the question whether the publication let their mailing list.
Most of the hiring of a number of user names with a time. If the rent for a number of names … Do not try to copy and then e-mail address. Lists are seed with trace names to point out that the publications of the reuse of names. This is a breach of the contract and the user, there is not much case law to support the request from the pub. If you’re back with a time-use rental names on fines and penalties for the law.
The names are under the “classes” or “select” … That means you can add the names of variables, such as zip code, gender, title, etc. If you postcards Seasilver a market niche in the month of May to the first test of sending postcodes near you. .. for monitoring easier and less expensive.
Name, the customers are more sensitive and more specific names, the “free controlled circulation” names … Although in most publications, we discover that “Traffic Control” (free) is the norm.
Another way to deal with the logistics, the direct mailing list with a broker “or” letter shop “of their region and to a relationship with a person with knowledge of the employees. Define what you want on the path of the target and the agents to search and select the options.
Here you can Target Marketing Magazine (free). It is full of marketing resources, list brokers, and articles, education and information in the field of direct marketing.
Well, have you … Instruction Manual on exploiting niche markets. The above-described techniques to identify niches.
Focusing on the niche for a fast, efficient … and profitable!



